Cursor, Claude and v0 got you a working product in days. Real customers, payments and data are about to ask much harder questions of it.

You proved the idea with AI. Now make it ready for customers.

Find out what could block your next commercial milestone, and fix the critical issues first. A fixed-price review from a founder who writes and ships production code.

100+ STARTUPS ADVISED  ·  REAL PRODUCTION CODE, NOT DEMOS  ·  FIXED PRICE

The gap

A product can work in a demo and still not be ready.

Then a customer asks who can see their data, what happens if it goes down, or whether you actually own the code. These are the five areas those questions come from.

Ownership

Who controls the code, accounts and dependencies, and whether a new developer could pick it up.

Security

How people log in, who can see whose data, where secrets live, and how payments are handled.

Reliability

What happens when something fails, and whether you would know before a customer told you.

Performance

What slows down or breaks first when usage doubles.

Deployment

Whether you can ship a fix, or undo a bad release, without crossing your fingers.

Traction changes the standard

Early proof is enough, until something real is at stake.

These are the moments when "it works" stops being the bar.

First paying customers

Someone is now relying on it.

An enterprise pilot

Their security team will have questions.

Investor due diligence

A technical reviewer will read the code.

A dated launch

A deadline turns "later" into "now".

Rising usage

Load shows what the prototype hid.

Taking payments

Mistakes now cost money and trust.

Holding sensitive data

A leak stops being a bug and becomes a trust problem.

If one of these is on your calendar, the review is built for you.

The entry point

The AI Product Readiness Review

I review your live product against your next commercial milestone and tell you, in plain English, what to do about it.

  • A risk map: what's safe, what's risky, and why
  • An honest answer on whether it can support your next milestone
  • A NOW vs LATER roadmap you can act on straight away
  • A founder walkthrough, so you can explain it to investors, customers or a new developer
£1,950 FIXED PRICE · 5 WORKING DAYS FROM ACCESS

Useful even if you hire someone else to do the work. No rebuild agenda, no open-ended hours.

See what's included
Judgment, not a long list

Not everything needs fixing now.

Most AI-built products have plenty of imperfections. Only a few block the next milestone. The review separates the two, so you don't pay to rebuild things that don't matter yet.

NOW

Fix before the milestone
  • Customer data readable by people who shouldn't see it
  • Login or payment code nobody on the team understands
  • No backups, and no way to roll back a bad release
  • Secrets sitting in the code repository

LATER

Safe to leave alone for now
  • Tidying code that works
  • Switching framework or database
  • Test coverage for features nobody uses yet
  • Polish on screens that aren't in the demo

Typical examples. Your review names the real ones.

The next step

Then fix the critical layer. Nothing more.

If the review finds blockers, the Production Hardening Sprint fixes them: one defined milestone, a fixed scope, and working production code.

Fixed outcome

We agree what "ready" means for your milestone before any work starts.

Acceptance checks

Each fix is checked against criteria you can see, so "done" isn't a matter of opinion.

Production code

Real changes in your real product. Not a report, not a prototype.

How the sprint works
Who's doing the work

Darryll Wolloff, fellow founder

I'm building SquadGames right now, and I write and ship the code myself. I've advised 100+ startups over 15+ years in tech, so I know what a product has to survive once real customers arrive.

I look at the thing your business actually depends on first, and I leave the rest alone until it matters. I call that approach "real core first".

BetSquad, SquadGames' predecessor, took two years to build. We polished the shell long before we knew the core worked. I don't want you to repeat that.
100+
Startups advised
15+
Years in tech
24hr
Response time
Not at that stage yet?

Other ways we work

Same founder-led approach, different starting points.

Onion Sprint & MVP

Haven't proven the core yet? I build the real working core in 2-5 days, then layer on from there. Onion Sprints from £1,500.

Build the core first

Fractional CTO

Ongoing technical leadership with clear boundaries, for founders who need decisions made but not a full-time hire.

See how it works

Talent & Growth

Technical hires and UK go-to-market support through a 10k+ network, for when the product is ready to scale.

Talk talent and growth
Next step

What's your next milestone?

Tell me what's changed commercially, and when. If a review makes sense I'll say so. If it doesn't, I'll say that too.