MVP development and launch for UK startups. Build the real core first.
No proven core yet? I find the real core of your product and build it as production code in 2-5 days. Then we add layers, but only once the core has earned them. No mockups, no throwaway demos.
100+ STARTUPS ADVISED · PRODUCTION CODE, NOT DEMOS · FIXED PRICING
Live product, real users, payments or data?
You're past this stage. The AI Product Readiness Review checks whether what you've built can support your next milestone.
See the readiness reviewHaven't proven the core yet?
You're in the right place. Everything on this page is about finding the real core of the product and building that first.
BetSquad (the precursor to SquadGames) took two years to build. We had the UI. We had the polish. We built multiple features before we ever knew if the core mechanic actually worked. Some of those features survived. A lot didn't.
We don't think the team failed. We think the order failed. We built the shell first, what it should look like and what it should offer, instead of proving the one thing that actually mattered worked, before spending two years dressing it up.
Onion theory is what came out of that. Build the real core first. Not a mockup, not a design pass: the actual working thing, at the center. Add layers after, once you know the core is worth building around.
Walk away at any point and you have something usable. Not two years of polish wrapped around a question nobody answered first.
The Onion Sprint
Real core, real code, in 2-5 days
I don't start with a login screen attached to nothing. I find the actual core of your product and build that, for real, on production platforms.
- Something live and usable by the end of the sprint
- If you continue, it becomes the foundation of your MVP. Nothing is thrown away.
- If you don't, you still keep working code
Ruthless prioritisation
Most MVPs fail because they try to build everything. I help you ship the absolute minimum needed to test your core hypothesis.
What ships NOW
The minimum needed to test your core value with real users. Usually 3-5 features at most.
What comes LATER
Everything else. Nice-to-haves, polish and optimisation all wait for v2, after real users have told you what matters.
Fast feedback loops
Ship a basic version in 14-30 days, get real users, and iterate on actual usage rather than assumptions.
Rome wasn't built in a day
Check someone wants the city before you build it. A market stall, a few posters and a trip to Dudley show how to find out what's worth building before you spend a fortune on it. Then the Onion Sprint builds the real core.
Read the storyChoose the level of support you need
MVP Strategy
- Core feature prioritisation workshop
- NOW vs LATER roadmap
- Technical architecture design
- Tech stack recommendations
- Build vs buy analysis
- Detailed spec for developers
MVP Full Build
- Everything in MVP Strategy
- Complete product development
- Basic UI/UX design
- GitHub repo and deployment
- Launch support
- 30 days of post-launch tweaks
MVP Sprint
- Ultra-fast basic version
- 1-2 core features only
- Minimal viable design
- Working product in 2 weeks
- Get users fast, iterate from real feedback
How much does an MVP cost in the UK? Prices, timelines and what changes the number.
How I help you ship fast
Discovery
Understanding your vision, target users and core value proposition.
Ruthless prioritisation
Cutting scope to the essentials: what's NOW and what's LATER.
Fast build
Building lean and getting something working quickly.
Launch and learn
Getting the MVP into users' hands and gathering real feedback.
Ready to see your core, built?
Start with an Onion Sprint: real working code in 2-5 days, from £1,500.
Already live with users? Try the AI Product Readiness Review instead.